People Are Like Fleas

Photo:
Image via The Cool Hunter

Adverts aren’t usually much to get excited about and often they’re an irritating nuisance. A lot of the time you don’t even realise you’re absorbing what they’re trying to tell you; they just nibble away at your attention like so many fleas. Occasionally, though, an ad is smart enough to give you a different perspective on things – like this giant floor sticker in a Jakarta shopping centre, which seems to pose the question: who are the real parasites in the bigger picture?

In Indonesia's capital, advertising agency Saatchi & Saatchi has, in the words of The Cool Hunter, "taken interactivity and creepy-crawliness to a new, flat level" with their latest creation for pet emporium JAKPETZ: "Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like 'yikes!'" It's a good thing humans can't jump 200 times their own body length.

Read more at The Cool Hunter

If you want to find out all the latest news on the environment, why not subscribe to our RSS feed? We'll even throw in a free album.