An anonymous graffiti artist has been attacking London advertisements with a signature graffiti style. He or she has been gorily removing heads from well known advertisements such as this year’s blockbuster movie Sex and the City.
Kissing couples, beautiful models and aspiring celebs have all come under ‘the East London decapitator’s’ knife; their beautiful heads replaced by bony, blood drenched stumps. His artworks are defined by the media as culture jamming or sub-vertising, which Wikipedia describes as, ‘the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement.'
Their appearance has been predominantly on fashion and film posters such as the recently tagged Uniqlo t-shirt campaign.
Many believe that the works are a ‘head’ start on tackling the visual bombardment of adverts that Londoners receive each day, Cities such as Sao Paolo, Brazil have already completely banned billboards in a campaign for a ‘New Clean City’, as a reaction against what many saw as outdoor advertising going too far.
As London’s streets continue to be overcrowded with adverts, more annoying celebrities' heads will roll. ALL HAIL, THE DECAPITATOR!
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