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EISCAT Image Via Frank Pr

We already previously announced that Doritos was planning to broadcast an ad into outer space. Today however, Friday 13th June 2008 is the day the well-known American brand makes history: Doritos has teamed up with astronomers to broadcast their advertising into space. The ad is being pulsed over a 6-hour period from the radars of the EISCAT European space station in the Arctic Circle.

The transmission is part of a bigger project entitled the Doritos Broadcast Project, during which the company invited the UK public to produce a snap-shot of life on Earth to be sent into space. The winning ad “Tribe”, as voted by the British public, is directed by 25-year-old Matt Bowron. Watch it below:

The ad depicts a tribe of Doritos escaping from the pack and sacrificing a member of their tribe to the God of Salsa. The ad is available online, at the Doritos website, and will be broadcasted on ITV, during the Euro 2008 semi-final game on Sunday 15th June @ 7.44pm.

EISCAT Director, Professor Tony van Eyken who oversaw the transmission said: “The signal is directed at a solar system just 42 light years away from Earth, in the ‘Ursa Major’ or Great Bear Constellation. Its star is very similar to our Sun and hosts a habitable zone that could harbour small life supporting planets similar to ours.”

It’s an historic day for all of us. No doubt about it. We must ask ourselves – what will ET think when it receives a broadcast about some dancing potato chips? Let’s just hope we don’t get invaded.

Information Via Frank PR

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