The Global Warming Swimming Pool

Tue, Nov 25, 2008

global warming pool
Image via Neatorama

If the powers that be think the best way to educate people about the effects of global warming is by scaring the crap out of them, then HSBC would win hands down.

The leading bank joined forces with advertising agency Ogilvy & Mather (Mumbai branch) to raise awareness of the dangers of global warming. By gluing an aerial photo of a cityscape to the bottom of a swimming pool they’ve managed to create what a submerged city would look like, and boy is it scary. Cool, but scary.

global warming swimming pool
Image via Neatorama

For the real deal, head to the Adelphi Hotel in downtown Melbourne, Australia. The hotel’s rooftop swimming pool cantilevers out over the busy road. Guests can swim over the edge and view the buidlings and street scene below.

adelphi melbourne
Image Harry.K

Not for the faint hearted, or vertigo prone!

rooftop swimming pool
Image Broken Simulacra

Source 1, 2

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adelphi melbourne, effects global warming, global warming, hsbc, melbourne, neatorama, ogilvy mather, swimming pool

This post was written by:

Linda McCormick - who has written 162 posts on Environmental Graffiti.

Linda is a writer and editor, currently based in London. Growing up in N Ireland, she craved sunnier climes so set off around the world, forever chasing the sun. On her travels she discovered she was much more passionate about the environment than she realised – although never quite got the whole tree-hugging thing – and has always had a penchant for the unconventional and creative side of life, so working at Environmental Graffiti suits her just fine.

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1 Trackbacks For This Post

Intex pools | Pool Cleaning Service Says:
November 27th, 2008 at 12:02 am

[...] If the powers that be think the best way to educate people about the effects of global warming is by scaring the crap out of them, then HSBC would win hands down. The leading bank joined forces with advertising agency Ogilvy & Mather (Mumbai branch Swimming Pool News [...]

Tara Says:
November 25th, 2008 at 9:17 pm
Wow - that’s definitely an interesting approach. Reminds me a little of the submerged city in AI: Artificial Intelligence. Was this an effective campaign?
ligress Says:
November 26th, 2008 at 1:56 pm
Brilliant idea to create the submerged city pools whether for global warming or not. Scary as it might be, I can only imagine how cool it’d be to go scuba-diving in a sunken city!

About the overhanging pool at the hotel - way too scary!
Sean Says:
November 27th, 2008 at 4:44 pm
This would make sense if it could even physically happen, but seeing how if ALL the ice melted into the ocean you’d lose about 200 feet off the coastlines. Oh well, new beaches I guess.. but sunken cities like Waterworld? Um, no, ain’t gonna happen… unless the land starts sinking…

Intex pools | Pool Cleaning Service Says:
November 27th, 2008 at 12:02 am
[...] If the powers that be think the best way to educate people about the effects of global warming is by scaring the crap out of them, then HSBC would win hands down. The leading bank joined forces with advertising agency Ogilvy & Mather (Mumbai branch Swimming Pool News [...]

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