The Graffiti Index displays the rate users were paid per 1000 unique views to their articles from the US, UK and Canada last month.
The Graffiti Index is calculated as follows:
• We take the total advertising revenue generated by us in a month
• We divide a percentage of that amount by the total number of unique views from the US, UK and Canada divided by 1000 to get the Index.
For example, lets say that we generated $20,000 last month in advertising revenue and the site received 1,000,000 unique views to the US, UK and Canada, we would pay out 25% of that advertising revenue i.e. $5,000, so the Graffiti Index for last month would be $5. That means for every thousand views you generate to the US, UK and Canada, you'd receive $5
Why do the stats track only the US, UK and Canada? Does this mean we only pay out on that traffic?
Absolutely not. We aggregate all of the earnings from international ads and pay those out too. The reason why the stats are only geared to the US, UK and Canada is to prevent people from manipulating the system by buying cheap traffic from countries where it is almost impossible to make money from advertising, devaluing the amount you get paid for articles. In short, any of our earnings outside of US, UK and Canada only serve to increase the Graffiti Index, so gaming that will not benefit the user.
What percentage of ad-revenue do we pay out?
Currently, we are paying out 25% of ad-revenue, but we plan to increase this up to 80% once we’ve built scale. It’s an extremely expensive task running Environmental Graffiti, and we’re reinvesting everything we can back into the development of the site.
What are earnings from your network?
For every friend you refer you’ll receive 25% of what they make - and this doesn’t come out of their pocket, but ours i.e. the more traffic your friends get, the more revenue you make. As you’ve only got 10 invites, you might want to choose who you invite carefully!
