Environmental Graffiti

People Are Like Fleas

Adverts aren’t usually much to get excited about; often they’re an irritating nuisance. A lot of the time you don’t even realise you’re absorbing what they’re trying to tell you; they just bite away at your attention like so many fleas. Occasionally, though, an ad is smart enough to give you a different perspective on things – like this giant floor sticker in a Jakarta shopping centre, which seems to pose the question: who are the real parasites are in the bigger picture?